Keyword Research & Content Plan
Keyword research identifies the terms your customers search, grouped by intent and mapped to specific pages. The valuable output is not a list of high-volume terms but a realistic plan: which keywords you can rank for, which page targets each, and which are not worth the investment.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Keyword lists sorted by search volume are close to useless. High volume usually means high competition and mixed intent. A term with 200 monthly searches from people ready to buy is worth more than one with 20,000 searches from people doing homework.
We group by intent, assess whether your domain can realistically compete, map each cluster to a page, and flag conflicts where two of your existing pages already target the same term and are splitting their own signal.
What's included
- Seed keyword expansion and clustering
- Search intent classification per cluster
- Competitor gap analysis
- Difficulty assessment against your domain's actual authority
- Keyword-to-page mapping
- Cannibalisation audit of existing pages
- Content calendar with priority order
- Local and regional variants where relevant
Questions people actually ask
Is search volume data accurate?
It is directional, not precise. Tool volumes are estimates and often disagree with each other by large margins. Use them for relative comparison between terms, not as a forecast of traffic. Search Console impression data for terms you already appear for is far more reliable.
What is keyword cannibalisation?
Two or more of your pages targeting the same query, so they compete with each other and Google is unsure which to rank. It is common on sites that have published for years without a plan. Usually fixed by consolidating the pages or clearly differentiating their targets.
Should I target high-volume or long-tail keywords?
Long-tail first for most businesses, especially newer domains. They convert better because intent is more specific, and they are winnable. Head terms become realistic once the cluster around them has built authority.