WordPress SEO
WordPress SEO covers technical configuration, content structure and indexation control. The most common problems are self-inflicted: default archives, tag pages and attachment pages flooding the index with thin content, and page builders generating markup that buries the actual content.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
WordPress will happily index far more than you intended. Author archives, date archives, tag pages with one post, attachment pages for every uploaded image, and paginated comment URLs. On a mid-sized site that can mean thousands of thin pages diluting the site's quality signals.
The second common issue is plugin sprawl. Two SEO plugins fighting over canonical tags, a caching plugin serving stale meta, and a redirect plugin with a chain five hops deep. Each looks fine alone; together they produce contradictory instructions to crawlers.
Then there is the page builder problem. Elementor, Divi and WPBakery generate deeply nested markup that pushes real content far down the DOM and ships heavy CSS and JS on every page. We can mitigate it substantially, and we will be honest about the ceiling.
What's included
- SEO plugin audit and single-source configuration
- Index bloat cleanup: archives, tags, attachments, paginated URLs
- Taxonomy and URL structure rationalisation
- Redirect chain resolution
- Internal linking architecture
- Schema implementation beyond plugin defaults
- Core Web Vitals work including builder overhead
- XML sitemap configuration and Search Console setup
- Content optimisation for existing pages
How it runs
- 01
Audit
Crawl, index coverage review and plugin conflict check.
- 02
Prune
Thin and duplicate URLs removed from the index, redirects cleaned up.
- 03
Strengthen
Schema, internal links and on-page work across money pages.
- 04
Publish
New content against the keyword map, with links wired in as it goes live.
Questions people actually ask
Which SEO plugin should I use: Yoast, Rank Math or SEOPress?
Any of them, configured properly, will do the job. Rank Math offers more in its free tier; Yoast is more conservative and has fewer surprises. What matters far more is that you run exactly one and configure it deliberately. Two SEO plugins active at once is a common and genuinely damaging mistake.
Do tag and category pages help or hurt SEO?
Categories usually help: they are real hub pages if they have content. Tags usually hurt, because most sites create tags with one or two posts each, producing dozens of near-empty pages. Our default is to index categories and noindex tags unless a tag has genuine depth.
Is Elementor bad for SEO?
Not for indexing: Google renders it fine. It is bad for speed, which is a ranking factor and a bigger conversion factor. Builder sites can be optimised meaningfully but will not match a hand-built theme. Whether that gap matters depends on your competition.
My traffic dropped after a redesign. Can you fix it?
Usually. Post-redesign drops almost always come from changed URLs without redirects, lost content, or a staging site's noindex tag shipped to production. That last one is more common than you would think and is a five-minute fix once identified.
Do I need to move off WordPress to rank well?
No. WordPress powers a large share of the web's top-ranking sites. The platform is rarely the limitation: configuration, content and speed are. Replatforming to fix SEO is almost always the expensive answer to the wrong question.