Blog & Content SEO
Content SEO plans and produces articles targeting the questions your customers actually search, organised into topic clusters so related pages reinforce each other. Individual articles rarely rank on their own; depth across a subject is what builds the authority that lifts every page in the cluster.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Publishing one article a month about whatever seems relevant does not work. Search engines assess topical authority (whether your site covers a subject thoroughly) so scattered posts across unrelated topics build nothing.
We work in clusters: a substantial pillar page on a core topic, supported by articles answering the specific questions around it, all internally linked. Each new piece strengthens the others rather than competing with them for the same query.
What's included
- Keyword and question research per cluster
- Search intent analysis before writing
- Content briefs with structure and target terms
- Human-written long-form articles
- On-page optimisation: titles, headings, meta, alt text
- Internal linking into the existing cluster
- Direct-answer passages for AI citation
- Publishing to WordPress or Shopify
- Refresh schedule for pieces that decay
Questions people actually ask
How many blog posts do I need to see results?
Volume matters less than coverage. Fifteen articles thoroughly covering one topic will outperform sixty scattered across six unrelated ones. For a new cluster, plan on a pillar page plus eight to twelve supporting pieces before expecting meaningful movement.
Do you use AI to write the articles?
We use AI for research and outlining; the writing is done and edited by people. Purely generated content reads generically, tends to be confidently wrong on specifics, and increasingly gets filtered. The research time it saves is real; the writing time it appears to save is borrowed against the edit.
How long should articles be?
As long as the question needs and no longer. Length correlates with rankings mainly because thorough answers happen to be longer. Padding a 700-word answer to 2,000 words makes it worse, and readers leave, which Google notices.
Should I update old posts or write new ones?
Update first, almost always. Refreshing an article that already has some authority and rankings is usually cheaper and faster than starting a new page from zero. We audit existing content for decay before proposing new pieces.