Competitor Audit
A competitor audit analyses how rival businesses acquire customers: which keywords they rank for, what they advertise on, their content depth, backlink profile and positioning. The output identifies gaps worth closing and, just as usefully, the ones not worth the investment.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Competitor analysis becomes a distraction when it turns into a list of everything they do that you do not. Some of those things are not working for them either.
We focus on where they capture demand you are missing (keywords they rank for and you do not, ad terms they sustain spend on over months, content formats that earn them links) and separate that from activity that merely looks impressive.
What's included
- Organic keyword overlap and gap analysis
- Paid search terms and estimated spend
- Content depth and format comparison
- Backlink profile comparison
- Positioning and messaging review
- Technical and speed benchmarking
- Social presence and engagement comparison
- Ranked list of gaps worth closing
Questions people actually ask
How accurate is competitor spend data?
Directional, not exact. Third-party tools estimate from sampled data and are often materially off. Use them for relative comparison and trend, not as a budget figure. What is reliable is which terms they run consistently over months: sustained spend implies profitability.
Should I copy what competitors do?
Only where evidence suggests it works for them. A competitor sustaining spend on a keyword for a year is probably making money on it. A competitor publishing weekly blogs nobody reads is not a model to follow.