Google Ads Audit
A Google Ads audit reviews account structure, search term quality, conversion tracking accuracy and bidding configuration to identify wasted spend and missed opportunity. The output is a prioritised action list, quantified against spend wherever the data allows.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Most underperforming accounts have the same handful of problems: conversion tracking counting the wrong events or double-counting, search terms nobody has reviewed in months, single ad groups holding fifty unrelated keywords, and bid strategies optimising toward a goal that does not reflect profit.
We audit independently. If the account is fundamentally sound and only needs tracking fixed, we say so: that is a cheaper answer than a rebuild and you are entitled to hear it.
What's included
- Account structure and campaign organisation review
- Search term analysis and wasted spend quantification
- Conversion tracking verification and double-count check
- Bid strategy and budget allocation review
- Ad copy and extension coverage
- Landing page and Quality Score analysis
- Competitor and auction insight review
- Prioritised action list with expected impact
Questions people actually ask
What will an audit typically find?
In most accounts we review, a meaningful share of spend is going to search terms that will never convert, and conversion tracking is measuring something other than what the business cares about. Those two together usually account for the bulk of the recoverable waste.
Do I have to hire you afterwards?
No. The audit is a standalone deliverable and the action list is written so your existing team or agency can implement it. If you do engage us for management, we credit the audit fee.
How long does an audit take?
Five to seven working days from the point we have read access. Accounts with long history and many campaigns take longer because search term analysis is the slow part and the part worth doing properly.