Google Ads: Search
Google Search Ads place your business at the top of results for chosen keywords, charged per click. Performance depends less on bidding and more on structure: tightly themed ad groups, relentless negative keyword work, landing pages that match the ad, and conversion tracking accurate enough to optimise against.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
The largest recoverable waste in most accounts is search terms nobody excluded. Broad match and Google's own matching expansion mean you pay for queries that merely resemble your keywords: job seekers, students, DIY researchers, free-seekers and competitors. Without weekly negative keyword work, a meaningful share of spend goes to people who will never buy.
The second is conversion tracking that measures the wrong thing. An account optimising toward 'form submitted' will happily buy a hundred junk leads. One optimising toward qualified enquiries buys fewer, better ones. Google's automation is powerful and it optimises for exactly what you tell it to value.
We restructure around what actually converts, run negative keyword reviews weekly, and report on cost per qualified lead, not impressions, clicks or an agency-flattering CTR.
What's included
- Account audit and restructure
- Keyword research by intent and commercial value
- Tightly themed ad groups
- Ad copy written and tested per group
- Weekly search term review and negative keyword additions
- Conversion tracking verified end to end
- Bid strategy selection and management
- Landing page recommendations
- Competitor and auction insight monitoring
- Monthly report on cost per qualified lead
What you actually get
Weekly negative keyword work
The single highest-return recurring task in any search account, and the one most often skipped.
Verified conversion tracking
Tested by firing a real conversion, not assumed because the tag is present.
Qualified-lead reporting
Cost per lead you would actually want, not per form fill.
Account you own
Your Google Ads account, your data, your history. We never build in your agency's account.
How it runs
- 01
Audit
Structure, wasted spend, tracking accuracy and search term quality reviewed.
- 02
Rebuild
Restructure around converting terms, fix tracking, rewrite ads.
- 03
Optimise
Weekly search terms, bids and creative testing.
- 04
Report
Spend, qualified leads and cost per lead, monthly.
Questions people actually ask
How much should I spend on Google Ads in India?
Enough to gather data in your category, usually a minimum of ₹30,000 to ₹50,000 a month in ad spend for a competitive service business. Below that, there are too few clicks to optimise from and the account never learns. Our management fee is separate and starts at ₹20,000.
Do you take a percentage of ad spend?
No. Percentage-of-spend rewards an agency for spending more of your money, which is a poor alignment of interests. We charge a flat monthly fee based on account complexity.
How quickly will I see results?
Traffic starts immediately. Meaningful optimisation takes four to eight weeks, because bid strategies need conversion volume before they perform. Judging an account in week two is judging it during its learning phase.
Should I use broad match?
Selectively, and only with strong negative keyword discipline and reliable conversion tracking. Broad match with good data finds queries you would never have thought of. Broad match without it is the fastest way to spend a budget on nothing.
Who owns the ad account?
You do. We work inside your account with manager access. If we part ways, you keep everything: history, conversion data, structure. Agencies that run clients inside their own account are holding your data hostage.
Can you fix an account someone else built?
Yes, and it is common. We audit first and tell you honestly whether it needs restructuring or rebuilding. Sometimes the existing structure is sound and only tracking and negatives need fixing.