Digital Marketing Strategy
A digital marketing strategy defines which channels to invest in, how much to allocate to each, what to expect from them and in what order to build. Sequencing matters as much as selection, because some channels only work once others are established.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Businesses commonly try every channel at once with a budget adequate for none. Each gets a fraction, none reaches the threshold where it starts working, and everything is judged a failure.
We recommend a sequence: what to fund now, what to add once the first is producing, and what to deliberately skip. Saying no to channels is usually the most valuable part.
What's included
- Market and competitor assessment
- Channel selection with reasoning
- Budget allocation and expected returns
- Sequencing over 6-12 months
- Target setting per channel
- Measurement framework
- Explicit list of what not to do yet
Questions people actually ask
How much should I budget for digital marketing?
It depends on margin and growth goals rather than a percentage rule. More useful is working out the minimum viable budget per channel: below a certain spend, a channel cannot gather enough data to optimise and the money is simply wasted.
Which channel should I start with?
Usually the one closest to existing demand. If people search for what you sell, search ads and SEO come first. If nobody knows the category exists, you need demand creation through social and content before search will produce anything.