Monthly Reporting
Monthly reporting consolidates performance across channels into a single view of what was done, what it cost and what it produced. Useful reporting includes the months where nothing improved, because a report that always shows progress is a marketing document.
Agency reports typically show the metrics that flatter the agency. Impressions are up, engagement is up, and revenue is not mentioned.
We report against outcomes: spend, leads or sales, cost per acquisition, and the trend across months. When a month is flat we say so and explain what we are changing.
What's included
- Consolidated cross-channel reporting
- Spend, leads and revenue by channel
- Cost per acquisition trends
- Work completed that month
- What is being changed and why
- Commentary in plain language
Questions people actually ask
Why do agency reports always look positive?
Because the agency chooses the metrics. If a report leads with impressions and engagement rather than cost per acquisition, that is usually a deliberate choice about what not to show.