Attribution Setup
Attribution setup determines which marketing touchpoints deserve credit for conversions. Because each ad platform counts conversions it believes it influenced, the totals always exceed actual sales: attribution work establishes one consistent view instead.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Every platform over-claims by design. Meta counts view-through conversions, Google counts its own clicks, and the sum is comfortably more than the orders you actually shipped.
We build one consistent measurement view and add self-reported attribution (simply asking customers how they heard about you) which routinely reveals channels the platforms cannot see at all, particularly word of mouth and dark social.
What's included
- UTM convention and enforcement
- Attribution model selection and comparison
- Cross-platform conversion reconciliation
- Self-reported attribution capture at checkout
- Incrementality testing guidance
- Consolidated channel reporting
Questions people actually ask
Why do Meta and Google both claim the same sale?
Because both influenced it, and each counts it fully. A customer may see a Meta ad, then search your brand on Google, then buy. Both claim credit. Neither is lying; they are answering different questions.
Is self-reported attribution reliable?
Individually no, in aggregate yes. People misremember, but patterns across hundreds of responses reveal channels no pixel can track: a friend's recommendation, a podcast, a WhatsApp group. It is the cheapest way to see your blind spots.