Topic Clustering & Content Architecture
Topic clustering organises content into hubs: a comprehensive pillar page on a core subject, surrounded by articles covering specific sub-questions, all interlinked. The structure signals topical depth to search engines and concentrates authority rather than scattering it across unrelated posts.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Sites that publish without architecture end up with dozens of posts competing against each other and none ranking. Clustering fixes that by assigning each page one job and linking them so authority flows to the page meant to rank for the head term.
We map clusters using SERP overlap: if two keywords return substantially the same results, they belong on one page, not two. That single test prevents most cannibalisation before it is created.
What's included
- Keyword clustering by SERP overlap
- Pillar and supporting page definition
- Internal link matrix specifying what links where
- Existing content audit and cluster assignment
- Cannibalisation resolution plan
- URL and navigation structure recommendations
- Publishing priority order
Questions people actually ask
How do I know if two keywords need separate pages?
Search both and compare results. If the same pages rank for both, Google treats them as one intent and you should build one page. If results differ substantially, they need separate pages. This test is more reliable than any tool's similarity score.
How big should a cluster be?
One pillar plus eight to fifteen supporting pages is typical. Smaller than that rarely establishes depth; much larger usually means the topic should be split into two clusters.
Can you restructure existing content into clusters?
Yes, and that is usually the higher-return work. Most sites have plenty of content with no architecture. Auditing, consolidating overlapping pieces and wiring internal links often lifts rankings without publishing anything new.