WhatsApp Click-to-Chat Ads
Click-to-WhatsApp ads open a WhatsApp chat with your business instead of sending users to a form or landing page. In India, where WhatsApp is the default communication channel, they typically produce higher engagement than form-based lead ads for considered purchases and service enquiries.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Forms ask people to commit before they have their questions answered. WhatsApp lets them ask first, which suits high-consideration purchases and anything where price depends on specifics.
The constraint is response time. A conversation that goes unanswered for hours is worse than a form, because the customer has already engaged and been ignored. These campaigns need either staffed hours or automation on the first reply.
What's included
- Click-to-WhatsApp campaign setup
- Pre-filled opening message
- Automated greeting and qualification flow
- Business hours and away messaging
- Response templates for common questions
- Conversion tracking for chat-originated sales
- Reporting on cost per conversation and per sale
Questions people actually ask
Do click-to-WhatsApp ads work better than lead forms in India?
Frequently, for service businesses and considered purchases, because WhatsApp is where people already are and it lets them ask before committing. For simple high-volume offers, forms are often cheaper per lead. Test both.
How do I track sales from WhatsApp conversations?
Through the WhatsApp Business API with conversion events, or by tagging conversations in a CRM. Personal WhatsApp Business app usage cannot be tracked reliably, which is the main reason to move to the API as volume grows.
Do I need the WhatsApp Business API?
Not to start: the free Business app works for low volume. You need the API for automation, multiple agents, template broadcasts and proper tracking. Most businesses move once conversations outgrow one person.