Instagram Ads
Instagram ads run through Meta's ad system across Feed, Stories, Reels and Explore. Each placement has different dimensions, viewing behaviour and expectations, so creative built for one placement and stretched into another consistently underperforms.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
The usual mistake is making one square asset and letting Meta place it everywhere. In Stories and Reels it appears letterboxed with awkward padding, and it looks like an ad in a space where everything else looks native.
Reels in particular rewards content that resembles organic Reels: vertical, fast, sound-on, with a hook in the first second. Polished brand films tend to underperform there against something that looks like a person filmed it.
What's included
- Placement-specific creative direction
- Vertical video for Reels and Stories
- Feed carousel and single image formats
- Audience and interest strategy
- Instagram Shopping tag integration
- Influencer whitelisting and partnership ads
- Placement-level performance reporting
Questions people actually ask
Do Instagram ads work better than Facebook ads?
It depends entirely on your audience. Instagram skews younger and more visual; Facebook reaches broader and older demographics. They run from the same system, so test both and let cost per result decide rather than assumption.
What performs best on Reels?
Content that looks native: vertical, sound-on, with a hook in the first second and fast cuts. Studio-polished brand films consistently lose to something that looks like it was filmed on a phone, because it matches what people came to watch.
Should I boost posts or run proper campaigns?
Proper campaigns, nearly always. Boosting is convenient and gives you almost no control over objective, placement or optimisation. The same money spent through Ads Manager reliably does more.