Lead Generation Ads
Lead generation ads collect contact details either through Meta's instant forms, which prefill from the user's profile, or by sending traffic to a landing page. Instant forms produce more leads at lower cost; landing pages produce fewer, better-qualified ones. The right choice depends on whether your bottleneck is volume or sales time.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Instant forms are frictionless, which is the benefit and the problem. Prefilled fields and a two-tap submit generate volume, including from people who barely registered what they were submitting.
We add friction deliberately where sales capacity is the constraint: a qualifying question, a manual-entry field, or a review step before submit. Fewer leads, materially higher contact and conversion rates, less wasted sales time.
What's included
- Instant form or landing page strategy
- Qualifying questions to filter intent
- CRM, email or WhatsApp delivery of leads
- Instant lead notification so follow-up is fast
- Lead quality feedback loop into optimisation
- Retargeting for form abandoners
- Reporting on cost per qualified lead
Questions people actually ask
Why are my lead ads producing junk leads?
Because instant forms are too easy to submit. Add a qualifying question, switch a prefilled field to manual entry, or enable the higher-intent form option. Expect fewer leads and a better conversion rate: that is the trade you want if your sales team is the bottleneck.
Instant forms or landing pages?
Instant forms for volume and lower cost per lead. Landing pages when you need to explain something before asking, or when lead quality matters more than count. Testing both against cost per *sale* rather than cost per lead settles it quickly.
How fast should I follow up?
Within minutes. Lead ads capture people mid-scroll, and interest decays fast. A call within five minutes converts dramatically better than one the next day, which is why instant notification to the sales team matters as much as the campaign.