WhatsApp Automation
WhatsApp automation uses the WhatsApp Business platform to handle enquiries automatically: instant greetings, qualification questions, catalogue sharing and routing to a human when the conversation warrants it. In India it is often the highest-response channel available.
WhatsApp gets the highest response rates of any channel most Indian businesses have, and the biggest failure is slow replies. An enquiry answered in ten minutes converts far better than the same enquiry answered tomorrow.
Automation covers the gap: an instant acknowledgement, a couple of qualifying questions, catalogue or pricing information, then handoff to a person with the context already gathered.
What's included
- WhatsApp Business API setup and verification
- Automated greeting and away messages
- Qualification flow before human handoff
- Product catalogue integration
- Template message creation and approval
- CRM integration and conversation logging
- Multi-agent routing
- Opt-in management for compliance
Questions people actually ask
Do I need the WhatsApp Business API?
For automation, multiple agents, template broadcasts or proper tracking, yes. The free Business app is fine for a single person handling low volume. Most businesses move when conversations outgrow one inbox.
What does WhatsApp API cost?
Meta charges per conversation, with rates varying by category and country, plus whatever your provider charges. For India the per-conversation cost is low, but it scales with volume: model it before assuming it is free.
Can I send promotional messages?
Only to users who opted in, and only using pre-approved template messages. Sending promotions without opt-in generates blocks, and enough blocks restrict or ban the number.