WhatsApp Channel & Broadcast
WhatsApp Channels broadcast updates one-way to subscribers, while broadcast lists message existing contacts directly. Both require care with opt-in and frequency: messaging people who did not opt in leads to blocks and reports, which can restrict or ban the number.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
WhatsApp has by far the highest open rates of any channel available in India, and that is exactly why it is easy to ruin. Over-message, or message people who never agreed to hear from you, and blocks accumulate until the number is restricted.
We set up proper opt-in capture, keep frequency conservative, and make the content worth receiving. Used sparingly it is the most effective direct channel most Indian businesses have.
What's included
- Channel or broadcast setup
- Opt-in capture and consent records
- Content calendar with conservative frequency
- Message template approval where the API is used
- Segmentation by customer behaviour
- Block and report rate monitoring
- Performance reporting
Questions people actually ask
Can I message customers who bought from me without opting in?
Not for marketing. Transactional messages about their order are fine; promotional messages need explicit opt-in. Sending promotions without it generates blocks, and enough blocks restrict the number.
How often should I broadcast?
Less than you want to. Once or twice a month for most businesses. WhatsApp is a personal space and people are far quicker to block a business there than to unsubscribe from email.
Channel or broadcast list?
Channels are public, one-way and can be discovered: better for reach and updates. Broadcast lists go to saved contacts and feel more personal but are limited in size. Many businesses use both for different purposes.