Content Calendar & Strategy
A content calendar plans what gets posted, when and why, organised around content pillars tied to business objectives. It replaces daily improvisation with a schedule that can be produced efficiently and reviewed in advance.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Without a calendar, content gets made the morning it goes out, which produces whatever was easiest rather than whatever was needed. Quality drops and the account drifts toward posting about nothing in particular.
Planning a month ahead lets you batch production, tie posts to launches and seasons, and see the balance between attracting, building trust and asking for the sale before it is too late to fix.
What's included
- Content pillar definition tied to offers
- Monthly calendar with dates, formats and topics
- Format mix across static, carousel, video and story
- Campaign and seasonal planning
- Posting cadence recommendations per platform
- Repurposing plan across channels
Questions people actually ask
How far ahead should I plan?
A month is the practical sweet spot: far enough to batch production and plan campaigns, close enough to react to what is happening. Quarterly plans mostly get rewritten.
What are content pillars?
Three to five recurring themes your content returns to, each serving a purpose: educational, proof, behind-the-scenes, offer. They stop the account becoming random and make planning much faster.