Social Media Promotion
Social media promotion uses paid distribution to extend the reach of content and grow an audience. Done well it targets people likely to buy; done badly it buys followers who inflate the count and never engage, which reduces future organic reach.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Follower count is the least useful metric in social media. An account with 50,000 disengaged followers reaches fewer real prospects than one with 3,000 engaged ones, because platforms measure engagement rate and throttle accounts that post to indifference.
We promote to audiences matched to your actual customers and measure against traffic and enquiries rather than follower growth.
What's included
- Content promotion campaigns
- Audience targeting matched to customer profile
- Follower growth campaigns where appropriate
- Engagement and video view campaigns
- Retargeting engaged viewers
- Reporting on audience quality, not just size
Questions people actually ask
Should I buy followers?
No. Purchased followers never engage, which drags your engagement rate down and causes platforms to show your posts to fewer real people. It actively damages the account it appears to help.
Is boosting a post the same as advertising?
No. Boosting is a simplified version with far less control over objective, placement and optimisation. Running the same budget through Ads Manager generally produces better results.