Influencer Coordination
Influencer coordination identifies relevant creators, negotiates and briefs them, manages delivery, and measures results. Vetting matters most: follower counts are easily inflated, and engagement rate plus audience location tell you far more about whether a creator can sell.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Most influencer spend is wasted on reach that does not convert. A creator with 200,000 followers and 0.4% engagement will usually sell less than one with 15,000 followers whose audience actually trusts them.
We vet on engagement quality, audience location and past brand work, brief clearly enough that the content serves your objective, and track results with unique codes and links so you know what each creator actually returned.
What's included
- Creator identification and vetting
- Engagement and audience authenticity checks
- Outreach, negotiation and contracting
- Briefing with clear deliverables
- Content review before publishing
- Unique tracking links and discount codes
- Performance reporting per creator
- Whitelisting for paid amplification
Questions people actually ask
How do I spot fake followers?
Check engagement rate against follower count: under about 1% on a mid-sized account is a warning sign. Look at whether comments are generic or specific, and whether the audience location matches your market. A creator with a large following in another country cannot sell to India.
Micro or macro influencers?
Micro creators usually deliver better cost per conversion and higher trust. Macro creators deliver reach. For most Indian D2C brands, several micro partnerships outperform one expensive macro post.
How do I measure influencer ROI?
Unique discount codes and tracked links per creator. Without them you are guessing from a traffic bump. Whitelisting (running ads through the creator's handle) also lets you measure and scale what worked.