Website Redesign
A website redesign updates design and structure while preserving the search equity the existing site has accumulated. The SEO work (URL inventory, redirect mapping, content parity) matters more to the outcome than the visual design, because that is what determines whether traffic survives the launch.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Redesigns routinely lose traffic. A site that took years to rank launches with new URLs, no redirects and less content, and organic traffic halves within a month. The design is better and the business is worse.
We treat the migration as the primary risk. Full URL inventory before anything changes, redirect map tested against staging, content parity checked page by page, and indexation monitored for a month after launch.
What's included
- Current site audit: traffic, rankings, top pages
- URL inventory and redirect mapping
- Design and build of the new site
- Content migration with parity checks
- Schema and metadata carried across
- Pre-launch staging review and testing
- Launch checklist including noindex removal
- Four weeks of post-launch monitoring
Questions people actually ask
Will a redesign hurt my SEO?
It can, badly, if URLs change without redirects or content is cut. Done properly, rankings hold and often improve because the new site is faster and better structured. The risk is entirely in execution.
Should I keep my URLs the same?
Wherever possible, yes. Every URL change is a chance to lose something. Only change URLs when the existing structure is genuinely harming you, and then redirect every single one.
How long does a redesign take?
Four to eight weeks for most business sites, longer for large or e-commerce sites. Content decisions are usually the critical path, not development.