SEO Migration
An SEO migration preserves rankings when URLs, platform or site structure change. It requires a complete URL inventory before launch, a one-to-one redirect map, verification that redirects resolve in a single hop, and close monitoring of indexation for weeks afterwards.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Redesigns lose traffic when nobody maps the old URLs. The new site launches, dozens or thousands of old URLs return 404, and the rankings and links attached to them evaporate. Recovery is possible but slow, and some of it never comes back.
The work is unglamorous and mostly happens before launch: crawl the existing site, export every indexed URL from Search Console, map each to its new destination, and test the redirect map against staging before anything goes live.
What's included
- Complete URL inventory from crawl and Search Console
- One-to-one redirect mapping
- Redirect testing against staging before launch
- Single-hop verification: no chains
- Metadata and content parity checks
- Structured data carried across
- Launch-day checklist including robots and noindex removal
- Four weeks of post-launch indexation monitoring
Questions people actually ask
Will I lose rankings when I redesign?
Not if URLs are preserved or properly redirected. Expect a short period of fluctuation as Google reprocesses the site: a few weeks is normal. Sustained losses mean something was missed, usually a set of URLs nobody mapped.
What is the most common migration mistake?
Shipping the staging site's noindex tag to production. It blocks the entire site from search and can go unnoticed for weeks because everything looks fine to visitors. Second most common is redirecting every old URL to the homepage instead of to its equivalent page.
Can I change my domain and design at the same time?
You can, but do not. Change one variable at a time. If traffic drops after changing both, you cannot tell which caused it. Move domains first, let it settle for a few weeks, then redesign.
How long should redirects stay in place?
Permanently, in practice. At minimum a year, but old links keep sending traffic for far longer and there is little cost to keeping them. Only remove them when the redirect map itself becomes a performance problem.