Platform Migration
Platform migration moves a store between e-commerce platforms with products, variants, customers, orders and images transferred, and every old URL redirected to its new equivalent. The redirect map is what protects search rankings, and it is the part most migrations get wrong.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Data migration is the visible half and the easier half. Products, variants, customers and order history move with tooling and careful field mapping.
The half that decides whether the business survives the move is URLs. Platforms use different structures: WooCommerce's /product/name against Shopify's /products/name, different category paths, different pagination. Every old URL needs a mapped destination, or years of accumulated rankings and backlinks point at 404s.
What's included
- Full data audit before migration
- Products, variants, images and metafields transferred
- Customer accounts and order history where the platform allows
- Complete URL mapping with 301 redirects
- Redirect testing before DNS cutover
- Payment gateway and shipping reconfiguration
- Theme setup on the destination platform
- Post-migration indexation monitoring
Questions people actually ask
Will I lose my Google rankings when migrating?
Not with a complete redirect map. Expect a few weeks of fluctuation while Google reprocesses. Sustained loss means URLs were missed, which is why we work from both a crawl and Search Console's indexed URL export, not just the sitemap.
Can you migrate order history?
Partially, and it depends on direction. Shopify accepts historical orders through the API with limitations. Often the practical answer is keeping the old platform in read-only mode for reference rather than forcing an imperfect import.
How long does a store migration take?
Two to six weeks depending on catalogue size and how clean the source data is. Messy product data (inconsistent attributes, missing SKUs, junk barcodes) is the usual cause of overruns.
Will my store be down during migration?
No. The new store is built and tested in parallel, then DNS cuts over. Customers see continuous availability.