GA4 Audit
A GA4 audit checks how your Google Analytics 4 is set up and whether its numbers can be trusted: how many properties and data streams you have, whether purchase and lead events match your real orders, duplicate transactions, internal traffic, data retention, consent settings and the links to Google Ads and Search Console.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Most stores we open have more than one GA4 property, often created by different apps and agencies, and nobody knows which one the reports come from. Each records a different number of sales, and none matches the store.
On one Shopify store we found three properties. One was empty. One, created by a sales channel app, recorded 5.5% of the store's orders. The third recorded about 80%. Both working properties still carried the store's old domain name, and Google Ads was importing purchases from more than one of them.
The audit tells you which property to trust, what it misses and why, and what to fix. We never delete a property. Ones you stop using are renamed so your team cannot pick the wrong one.
What's included
- Every property and data stream on your account, and which apps created them
- Purchase and lead events against your real orders and leads
- Duplicate and missing transaction ids
- Internal and bot traffic, filters and data retention
- Consent settings and what they do to your numbers
- Links to Google Ads, Search Console and Merchant Center
- Conversions imported into Google Ads from GA4
- Plain language report with the fix list
How our audits work
Free short check
Send us your site and we reply with the top findings for this audit, free, so you can judge whether the full report is worth it.
Full report
Every finding ranked by impact, with the fix and who should do it. The price is fixed before we begin.
Audit completion letter
A dated letter from us stating what we checked, how and the result. It records our work. It is not a certification.
Is there a certificate for this?
No. Google does not certify Analytics setups. If you need a view on privacy law such as the DPDP Act, that is a lawyer's opinion; our audit shows exactly what your Analytics collects, which is what the lawyer will ask for.
Questions people actually ask
Why does GA4 never match Shopify?
Some gap is normal: consent refusals, ad blockers and buyers who close the tab. A large gap, or a GA4 number above your orders, means something is set up wrong, and that is what the audit finds.
Will you delete our old properties?
No. We rename them so nobody uses them by mistake, and you decide later whether to archive them.
Is this part of your conversion tracking audit?
That audit covers Meta, Google Ads and GA4 together. Choose this one if Analytics is your only concern.