Merchant Center / Feed Audit
A feed audit examines product data quality across Merchant Center and other channels: disapprovals and their causes, missing or invalid identifiers, price and availability mismatches, and title quality: tracing each back to the source data rather than patching in transit.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Feed problems are usually store problems. Rules that rewrite data in transit fix the symptom for one channel and leave everything else (organic search, marketplaces, other ad platforms) reading the same broken data.
We trace each issue to where it originates so the fix propagates everywhere, and only use feed rules where fixing at source genuinely is not practical.
What's included
- Full disapproval and warning breakdown by cause
- GTIN, brand and MPN validation
- Price and availability mismatch detection
- Title and attribute quality assessment
- Google product category mapping review
- Image compliance check
- Source-level fix recommendations
- Comparison against store data
Questions people actually ask
Why do my products keep getting disapproved after I fix them?
Because the fix was applied to the feed rather than the store, and the next sync overwrites it. Feed rules are a patch. Fixing product data at source is what makes it stick.
How do I know if my titles are hurting performance?
Look at impression volume against the search terms report. Titles that omit the attributes people search (size, colour, model, capacity) restrict which queries you can match at all, which caps impressions no matter what you bid.