E-commerce Product SEO
Product page SEO optimises titles, descriptions, specifications and structured data across a catalogue. Because the same product data feeds both organic search and Google Shopping, fixing it once improves free listings, paid Shopping performance and marketplace visibility together.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Manufacturer descriptions are the default and the problem: every retailer selling the same product uses identical copy, so there is nothing to distinguish your page. Search engines pick one version to rank, and it is usually the biggest domain.
Product titles are the other lever, and they do double duty. The same title logic that helps you rank also drives matching in Google Shopping. Getting brand, model, key attribute and product type into a consistent order lifts both at once.
What's included
- Product title structure across the catalogue
- Unique descriptions replacing manufacturer copy
- Specification tables with structured attributes
- Complete Product schema including GTIN and brand
- Image alt text and filename conventions
- Internal linking to related and complementary products
- Review collection and markup where genuine
- Feed alignment so search and Shopping agree
Questions people actually ask
Do I really need unique descriptions for every product?
For products where you compete against many retailers selling the identical item, yes: it is often the only differentiator available. For products only you sell, manufacturer copy is less damaging. Prioritise by revenue rather than trying to rewrite everything at once.
What makes a good product title for SEO?
Brand, then model or product name, then the distinguishing attribute, then product type. Consistent order across the catalogue matters more than perfecting any single title, because consistency is what lets Shopping match your products reliably.
How does product SEO affect Google Shopping?
Directly. Shopping matches your feed against queries largely using title and attribute data. Clean titles and correct GTINs improve match rate, which lowers cost per click and increases impressions on both free and paid listings.
Can you handle a catalogue of several thousand products?
Yes. At that scale we work from templates and rules applied in bulk, then hand-write the top revenue products individually. Trying to hand-write 5,000 products is neither affordable nor necessary.