Conversion Audit (CRO)
A conversion audit identifies where and why visitors abandon before converting, combining funnel analytics, session behaviour and heuristic review of the key journeys. The output is a prioritised list of specific changes to test, not general advice about trust and clarity.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Traffic problems and conversion problems get confused constantly. A business buying more ads to fix a checkout that fails on mobile is paying to send more people into the same hole.
We map the funnel, find the steps with the steepest drop, and work out what is causing it: cost surprises, form friction, missing information, slow pages, or a mobile layout that hides the button.
What's included
- Funnel analysis with step-by-step drop-off
- Session recording and heatmap review where available
- Heuristic evaluation of key journeys
- Mobile-specific experience review
- Form and checkout friction analysis
- Trust, proof and objection-handling assessment
- Prioritised test recommendations with hypotheses
Questions people actually ask
What conversion rate should I expect?
It varies enormously by industry and traffic source. E-commerce commonly sits at 1-3%, lead generation higher. Your own trend over time is a far more useful benchmark than an industry average that averages very different businesses.
Do I need enough traffic for this to be worth it?
For statistically valid A/B testing, yes: roughly 1,000 conversions a month to test reliably. Below that, an audit still identifies obvious friction worth fixing outright; you just implement rather than test.