Logo & Brand Identity
Brand identity establishes the visual system a business is recognised by: logo in its variations, colour palette, typography and rules for applying them consistently across every surface.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
A logo alone is not an identity. Without defined colours, type and usage rules, every new designer reinterprets the brand and consistency erodes within a year.
We deliver the system and the files (horizontal, stacked and icon lock-ups, light and dark versions, vector and raster, favicon and social sizes) so nobody has to stretch a JPEG to fit.
What's included
- Logo design with variations and lock-ups
- Colour palette with accessible contrast pairs
- Typography selection and hierarchy
- Usage rules and clear space
- Favicon and social profile assets
- All file formats: vector and raster, light and dark
- Brand guidelines document
Questions people actually ask
How many logo concepts do I get?
Three developed directions, then refinement of the one you choose. More concepts sounds generous and usually means each got less thought.
Do I own the logo?
Yes, fully, including source files. We do not license our work back to clients.