Brand Guidelines
Brand guidelines document how a brand's visual and verbal identity should be applied: logo usage, colour values, typography, imagery style and tone of voice, with enough specificity that different people produce consistent results.
Guidelines fail when they are either too vague to answer real questions or so long nobody reads them. Both end with everyone improvising.
We write practical ones: exact colour values for every context, what to do when the logo sits on a photograph, minimum sizes, and a short tone section with real examples of both good and bad usage.
What's included
- Logo usage rules and restrictions
- Colour values for print, screen and web
- Typography hierarchy and pairings
- Imagery and photography direction
- Tone of voice with examples
- Application examples across formats
- Shareable PDF for vendors
Questions people actually ask
How long should brand guidelines be?
Long enough to answer the questions people actually have. Twenty focused pages beat a hundred-page document nobody opens. The test is whether a new vendor can produce something on-brand without calling you.