Abandoned Cart Recovery
Abandoned cart recovery sends timed reminders to shoppers who added items but did not complete checkout, typically across email, SMS and WhatsApp. Recovery sequences are worth building, but a high abandonment rate usually signals a checkout problem worth fixing first.
Prices shown are starting points. The final cost depends on the size and scope of your project, and we confirm it in writing before any work begins.
Recovery flows are treated as the solution when they are really damage limitation. If most shoppers abandon at the shipping step, the message is that your shipping cost surprises people, and no reminder sequence fixes a pricing objection.
We build the sequences and look at where in checkout people actually leave, because removing the cause recovers more revenue than chasing the symptom.
What's included
- Checkout drop-off analysis by step
- Email sequence with timed sends
- SMS and WhatsApp recovery messages
- Dynamic cart contents in messages
- Discount logic that avoids training people to abandon
- Browse abandonment flows
- Recovery rate and revenue reporting
Questions people actually ask
What abandonment rate is normal?
Roughly 70% across e-commerce, higher on mobile. If yours is meaningfully above that, look at checkout friction before building recovery flows: surprise shipping costs and forced account creation are the two most common causes.
Should the first email include a discount?
No. Lead with a reminder and a reason to return. Offer a discount only in the last message, if at all: if every abandonment earns a discount, regular customers learn to abandon deliberately.
How many messages should the sequence have?
Three is the common pattern: about an hour after abandonment, then 24 hours, then 72. Beyond three you are mostly generating unsubscribes from people who already decided.